By Kori Tuitt
Between is an app for couples available on the Apple App Store and Google Play. You can share photos, notes and a calendar of events. It even has the cutest emojis and “stickers” to use on its messaging system. But is it necessary?
I had plenty of fun fooling around with this app, but as Value Creators & Company’s official video for Between depicts, this may be better suited for those in long-distance relationships.
In my case, I see my significant other almost everyday. We don’t need a shared calendar, and of course we can text photos and messages to one another rather than upload them to the app. But by no means am I saying this app didn’t get me giddy. I’m sure there are tons of apps out there people love, but they just don’t need.
One of the better features of the app that could be useful — even if you’re not in a long-distance relationship — is the ability to make a “Memory Box.” You can basically star the photos and notes that mark significant moments in your relationship and have them all stored in one neat little spot. It’s kind of like having a virtual scrapbook. You also have the ability to comment on the photos you upload, so you can further reminisce on the good ol’ times — even if they were literally just yesterday.
Now, I haven’t had to use this feature, but the app offers the option to “disconnect” from your partner. Maybe you had a heated argument and just need some space. Maybe there’s nothing left to salvage from the relationship. Breaks, break-ups and make-ups are natural. Once you and your partner have disconnected, you no longer have access to anything shared on the app.
“Data shared on Between will be hidden, but preserved for a 30-day grace period,” the Between blog reads. “You can connect with the same person or a different person with the same ID.”
Just like disconnecting is a possibility, so is reconnecting. As long you and your partner can reconcile before that 30-day grace period, you two can pick up right where you left off.
Edward Lee, a Value Innovator at VCNC, said the app was launched in November 2011, but the 2.0 version released last December added features like the shared calendar and a new look. He said he often gets asked where the idea originated.
“It all started out from setting our company vision, which is to ‘provide emotional communication services to enrich real, offline-based relationships,'” Lee wrote in an email. “And as we set this vision, we found that people were disturbed by the openness of social networking services, and they needed a place more private.”
Lee added that the goal of the app is to make couples’ lives convenient by allowing them to plan ahead, communicate and share memories.
The app is most popular in Korea, Japan, China and the United States, according to Lee. At currently 5.95 million downloads worldwide, couples must be enjoying it.
If you’re into technology and social media, I’d definitely recommend this app. It’s entertaining, user-friendly and most importantly, cute! You may not use it for long, but it’s worth a shot.