Photo from cultofmac.com
By Vaidik Trivedi
Apple announced the newest additions to its product line on Wednesday during their annual keynote event held in the Steve Jobs Theater in Cupertino, California.
This year, Apple introduced three iPhones and a Series 4 watch to its product line. Like previous years, the products are bigger, faster, and come with a heavy price tag.
The Series 4 watch, which starts at $399, has a faster processor, a 30 percent bigger display and water and dust resistance. Apple has made the speaker in the watch 50 percent louder and has increased the battery life to 18 hours.
“Apple Watch is not only the No. 1 smartwatch in the world, it’s the No. 1 watch, period,” Tim Cook, CEO of Apple, said at the event.
Along with its case back made entirely of black ceramic and sapphire glass, the watch also acts like a physician on the wrist.
With a watch to watch walkie-talkie mode built-in, the Series 4 can now predict if the person wearing the watch is falling or not with its improved accelerometer and gyroscope. If an accident occurs, the watch can call for SOS services. If that was not enough for a watch, Apple built an ECG machine in the watch to detect heart rate on a detailed level. The watch can perform a full body ECG scan within 30 seconds while ordering Dominos from home. The watch monitors the wearer’s heart and saves the date in a pdf so that you can share it with your doctor.
“We at the American Heart Association focus our energy in spreading awareness about health and heart related diseases,” Dr. Ivor Benjamin, President of the American Heart Association said while advocating for the new Apple watch at the event. “Products like Apple watch can help us get there.”
The new Series 4 watch will be available in the colors silver, gold and space gray. Partnering with mega brands like Nike and Hermès, there will also be multiple band options available.
With limited models that are highly priced, Apple always finds a way to beat its biggest smartphone competitor, Samsung, dominating 45 percent of the market as opposed to Samsung’s 33 percent.
“iPhone X is the number one smartphone in the world with a 98 percent customer satisfaction,” Cook claimed at the event.
Apple unleashed three of its smartphones on Wednesday. Priced at $1099, the iPhone XS Max is Apple’s biggest smartphone ever. Equipped with a super retina display, OLED screen and 3.5 million pixels arranged on a 6.5” infinity screen is nothing less than an engineering marvel. The iPhone XS, equipped with 5.8” OLED display, has a full glass case which is supposed to be the “most durable smartphone glass ever” according to Philip W Schiller, the Senior Vice President of Worldwide Marketing at Apple Inc. The tech giants also launched the iPhone XR, a lower end model which is comparatively affordable to other new releases. The iPhone XR would start from $749 with pre-orders starting on October 19, while the iPhone XS and iPhone XS Max will be available on September 21.
With bigger screens comes better cameras. The new iPhone camera is one of the most sophisticated and advanced cameras in any smartphone so far. Photographers will have access to new features which no other smart phone camera has, such as facial landmarking and smart HDR with zero shutter lag. In addition, users can perform up to one trillion operations per photo.
The unique selling point of this camera is computational photography. The lens is capturing a photo is every possible focal length so that photographers can take a single image and edit it the way they want afterwards. This feature has removed the need to change the focal length of your camera every time you take a picture.
For the first time in its history, Apple has embraced dual sim technology and made their new iPhone compatible with two different sims. The Dual Sim Dual Standby, otherwise known as DSDS, is a new feature introduced in the new iPhones. With this feature, Apple has made traveling easier for its users.
Forbes magazine named Apple the biggest tech company in the world. With the shiniest pedestal comes great responsibility, and in this case, a responsibility towards a dying environment. Lisa Jackson, Apple’s Vice President of Environment, announced that Apple “now run[s] on 100 percent renewable source of energy.”
Apple concluded its event with a reminder about how it takes the privacy of its users seriously.
“We at Apple think that your data is for only you to access,” Jeff William, the Chief Operating Officer at Apple, said.
With all the new features added to the Series 4 watch as well as the evolution of the new iPhone camera, Apple has set a benchmark for other tech companies in the market.